Today is a historic day in the history of our sport.
A short time ago we launched our new logo and brand.This has been a culmination of months of hard work with my board, staff, volunteers, and I hope you are as excited about it as we all are.
This new image is the tip of the iceberg of our new and exciting programme of development work that has been undertaken to enhance the quality and expertise that exists within our sport. Our aim is to improve how we communicate with our membership and provide a platform for a strong future. This is much more than a new colour scheme, font and logo. As a staff team and board, we have been on a journey to develop a new mission, vison and values document that will be our compass and foundation for all future work.
We are coming towards the end of a 12-year development strategy which had the strap line of Bigger, Better, Stronger. As we emerge from this global pandemic, I am delighted that our sport is returning with a clear vision for the future, with a fresh modern image and a drive and purpose that I have no doubt will allow us to reach new heights.
Every aspect of our new brand has been designed and planned with great detail. The colour scheme embodies our countries sporting pedigree with a modern twist, the deep navy which reflects the history of sport in Scotland. This is complimented by a light blue based on the modern saltire and completed a rich vibrant purple which mirrors the iconic Scottish hill side heather. The logo itself is formed with the S and V and shaped into a volleyball and we think it’s a great new fit for our sport. Moving forward, we will be known as Scottish Volleyball and I know it will take a bit of time for us all to get used too, this new streamlined title reflectsour modern approach.
Please keep an eye on our social media throughout the day as we share more and more of our new image. Finally, I would like to take the opportunity to highlight the key work our graphic designer, Megan Raats, who has undertaken this process on behalf of Scottish Volleyball. Megan, who is a recent graduate of the University of Edinburgh and a volleyball player was the perfect fit for this project. Not only does she have expertise and knowledge of graphic design, she is also part of the Scottish volleyball family. Her keen and innovative vision has allowed our ideas to be drawn into the amazing new brand.
Megan was able to make our vision of a new identity come to reality. It has not been an easy process; we have had countless versions and setbacks over the course of the past 10 months. I would like to personally thank Megan for her great work and wouldn’t hesitate in recommending her. If you would like to see her incredible works, you can have a look at her website and portfolio here! You can also follow her on Instagram and LinkedIn.
The next few weeks will give you an opportunity to see some of the new industry leading partnerships that we are entering into in this new era for Scottish Volleyball. We look forward to you being involved with us for what is going to be an incredibly exciting journey.
Margaret Ann Fleming, MBE